Masterclass on Brand Building

About this Class

Masterclass on Brand Building

Learn from GrandMasters like Ronnie Screwvala, Harsh Mariwala, Manu Jain and many more industry experts the way to define your brand's purpose, values, and personality in a way that captures the minds of your target audience. Equip yourself with the tools to conduct market research, analyze consumer behavior, and develop a compelling brand positioning strategy that sets you apart from the rest.

Brand building

Browse Lesson Plan

Creating brand awareness by rolling out campaigns that have a ‘shock value’ and the roadmap to leveraging your strengths and standing out in the marketplace.

Understand the importance of having social media presence to build engagement with customers along with creating a human angle behind the story of your brand.

Learn how creating distinct brand aura and brand awareness can boost your sales exponentially

Discover the uniqueness of your offering to stand out in the crowd and avoid replacement by competitors

Watch how one can create and build an exemplary service brand

Explore the journey of HCL's inception, marked by a fierce determination to succeed. Simply by focusing the hiring strategy on go-getters, Dr Ajai Chowdhry was able to overcome the problem of limited resources. Discover how he upturned challenges with his out-of-the-box sales strategy to create one of the most sustainable organisations of the country.

Learn the necessary ingredients required to develop and offer quality products while maintaining affordability .

The primary focus should be on serving consumers' needs, and it is crucial to identify and address consumer pain points with one’s product. Businesses should aim to capture a large part of the value chain while maintaining the brand's essence and staying relevant to contemporary consumers. Emphasising a deep understanding of local consumers, rather than merely following global trends, is key. Additionally, developing strategies for both online and offline channels, particularly in diverse markets like India, ensures comprehensive market coverage and effectiveness.

Get the ET GrandMasters membership

  •  All 150+ classes and categories
  •  Audio-only lessons
  •  Download and watch offline (select plans)
  •  Downloadable instructor guides for every class
  •  Watch on desktop, TV, or mobile devices
  •  New classes added every month

Frequently asked questions

  • Who are the GrandMasters?

    Top business leaders of the country, who have for the first time ever donned the teacher’s hat, to cohesively drive the singular agenda of inspiring future leaders through their own journey. These leaders will talk about how they rose to the top of the heap through their phenomenal management styles, world-changing strategies, and disruptive leadership forms.

  • Why should I watch ET GrandMasters?/ What is ET GrandMasters?

    ET Grandmasters presents a never-before-seen initiative consisting of the top business leaders of the country who will take on the role of a Grandmaster. This platform unfolds a pathway for the professionals of today to learn from the top business minds of the country and find answers to various challenges of running and leading a business. We document the journey of each leader in a motivational yet instructive way. We aim to grip all our learners with lessons encapsulating the professional and personal trajectory of renowned corporate leaders in a masterclass format.


    Our vision is premised on inspiring the next-gen professionals of the country. We hope to create a space for our learners to gain first-hand knowledge from a variety of different business leaders. From the tricks of the trade to building a business from scratch, through the highs and lows of the business world to leaving a legacy behind, experience it all with ET Grandmasters.

  • What do I get after subscribing?

    With your purchase, you receive access to exclusive modules from Grandmasters for a period of 12 months/ 6 months/3 months depending on your plan. Check the ‘view plans’ tab for pricing options.

  • How do I select the right masterclass for myself?

    ET GrandMasters offers a variety of content based on business and entrepreneurship. The best people in business talk about the strategies, management styles, leadership mantra and teach subscribers to navigate through their professional journey with utmost ease. Business acumen, dealing with failure, risk taking, decision making, starting up or already in business, there is something for everyone.


    You need no background or experience in a particular domain to enjoy these videos, which have been curated for an overall educational and awe-inspiring experience. The GrandMasters talk extensively about their business journey and the little tricks they learnt along the way. They will share tried and tested formulas of success and dealing with all aspects of business and entrepreneurship.


    For professionals, they help to understand aspects of effective hiring, retention, team building, stress management, effective leadership and all aspects that one faces during their career.

  • What are the available pricing options?

    Start your Journey Silver Gold Duo
    Validity 6 months 12 months 3 months
    Access To GrandMasters All All Any 2
    Price ₹ 3499 ₹ 4999 ₹ 1499
STOP! This page must be served over HTTPS. Please reload this page via HTTPS.